T-Mobile USA Launches iPhone, Rolls Out New TV Ad – Mac Rumors

TechCrunch notes that some T-Mobile retail stores are seeing small lines this morning as customers seek to purchase the device using under T-Mobile’s new “Uncarrier” service plans which begin at $50/month with no contract. The business model separates the device and service costs, putting the full unsubsidized device cost onto a separate 24-month payment plan.

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