In 2012 BrightEdge did a study of 300 clients to ask what some of the big drivers had been for SEO. Brands are starting to understand and see the business impact of SEO being able to drive lift and tie that back to revenue and metrics. Companies are also realizing that SEO is a “winner take most” situation. Those on top take the vast majority of attention and traffic.
Spy Vs. Spy: Search Marketing Competitive Analysis #SESTO