Improve your website. All the traffic in the world does no good when your site—which is, in effect, your online salesperson—can’t close the deal. “If your website looks dated, disorganized, and sloppy, first-time visitors may associate those qualities with your actual business,” Scherck notes. Conversely, a well-designed site with logical navigation and valuable content will reflect well on your brand’s capabilities.
Search Engine Marketing – Three Digital Marketing Initiatives That Complement Your SEO Program : MarketingProfs Article