Email Marketing – Email Marketing Sender Reputation Benchmarks and Trends : MarketingProfs Article

Using the Return Path Sender Score metric, which measures the ability of a business to deliver email to its customers, the study found that businesses with high sender reputations, or Sender Scores above 90, generate delivery rates of 95% on average. By contrast, businesses with lower sender reputations, Sender Scores between 60 and 89, record delivery rates of 68% on average. Most legitimate businesses fall into the latter category, Return Path found.

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