Email Marketing – Email Marketing Sender Reputation Benchmarks and Trends : MarketingProfs Article

Using the Return Path Sender Score metric, which measures the ability of a business to deliver email to its customers, the study found that businesses with high sender reputations, or Sender Scores above 90, generate delivery rates of 95% on average. By contrast, businesses with lower sender reputations, Sender Scores between 60 and 89, record delivery rates of 68% on average. Most legitimate businesses fall into the latter category, Return Path found.

WordPress Ad Manager


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: